September 4th to 7th, 2024

Fucape Business School – Belo Horizonte/MG - Brazil

VI Latin American Social Marketing Congress

The role of people in social marketing

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Hybrid
Format

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Fucape Business School

VI Latin American Social Marketing Congress

The Latin American Social Marketing Congress is an annual event organized by the Latin American section of IAPNM (International Association on Public and Nonprofit Marketing) in a hybrid format. The congress provides a friendly and professional working environment for the presentation and discussion of the latest scientific and practical advances in the field of social marketing, as well as any other subject related to corporate social responsibility and the management of non-profit organizations.

The event receives marketing contributions, both from academics and professionals from other related disciplines, concerned with or interested in this area of knowledge. The Congress is in its sixth edition and is being held in Brazil for the first time. It seeks to provide a productive meeting point to encourage collaborative research and to foster cooperation projects at an international level, especially in Latin America.

The Congress is being held for the first time in Brazil, this being the sixth edition. It provides a productive meeting point to encourage collaborative research and to foster cooperation projects at an international level, especially in Latin America.

VI Congresso Latino-Americano de Marketing Social
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Organizer Institution

Fucape Business School, based in Minas Gerais, in partnership with the Latin American section of the International Association on Public and Nonprofit Marketing (IAPNM)

fucape

Sponsors

Congress Co-chairs

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Prof. Dr. Roberto M. P. Fully

Ph.D. in Accounting and Management

Associate Professor and Researcher at FUCAPE Business School, he has a PhD in Accounting and Management from Fucape (2023). Extensive experience in public and private consultancy, controllership and auditing. He is the coordinator of Fucape, headquartered in Minas Gerais.

Prof. Dr. Emerson W. Mainardes

Prof. Dr. Emerson W. Mainardes

Ph.D. in Management

Full Professor and Researcher at FUCAPE Business School, he has a PhD in Administration from the University of Beira Interior (UBI – Covilhã/Portugal – 2010). He has 30 years of experience in the market, working with marketing and sales. He is the representative in Brazil of IAPNM.

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Organizing committee

Profa. Doutoranda Rúbia Bottacine Dalvi

Profa. MsC. Rubia Bottacine Falvi

Fucape Business School

Prof. Dr. Claudimar Pereira da Veiga

Prof. Dr. Claudimar Pereira da Veiga

Dom Cabral Foundation

Profa. Dra. Lara Mendes C.B. Sepulcri

Profa. Dra. Lara Sepulcri

Fucape Business School

Lucilaine Pascuci

Profa. Dra. Lucilaine Maria Pascuci

Federal University of Espírito Santo

Prof. Dr. Vitor Azzari Vieira

Prof. Dr. Vitor Azzari

Fucape Business School

Scientific Committee

Amparo Cervera

University of Valencia

Spain

Ana Lanero

University of León

Spain

Arminda do Paço

University of Beira Interior

Portugal

Claudimar Pereira da Veiga

Dom Cabral Foundation

Brazil

Edith Patricia Borboa

Sonora Technological Institute

México

Edy Lorena Burbano

University of San Buenaventura Cali

Colombia

Emerson Wagner Mainardes

Fucape Business School

Brazil

Enrique Bianchi

Catholic University of Córdoba

Argentina

Gabriel Wald

Catholic University Andrés Bello

Venezuela

Helena Alves

University of Beira Interior

Portugal

Hugo Silva Ferreira

Instituto Viabile

Brazil

José Luis Vázquez Burguete

University of León

Spain

Lara Sepulcri

Fucape Business School

Brazil

Lucilaine Maria Pascuci

Federal University of Espírito Santo

Brazil

Luis Ortigueira

University of the Pacific

Peru

Marco Antonio Ríos Ponce

University of Azuay

Ecuador

María Isabel Sánchez

University of Extremadura

Spain

María Purificación García Miguélez

University of León

Spain

Patricia Correa

Catholic University

Uruguay

Reynaldo Rivera

Austral University

Argentina

Roberto Miranda Pimentel Fully

Fucape Business School

Brazil

Rubia Bottacine Falvi

Fucape Business School

Brazil

Vitor Azzari

Fucape Business School

Brazil