Fucape Business School – Belo Horizonte/MG - Brazil
VI Latin American Social Marketing Congress
The role of people in social marketing
Format
VI Latin American Social Marketing Congress
The Latin American Social Marketing Congress is an annual event organized by the Latin American section of IAPNM (International Association on Public and Nonprofit Marketing) in a hybrid format. The congress provides a friendly and professional working environment for the presentation and discussion of the latest scientific and practical advances in the field of social marketing, as well as any other subject related to corporate social responsibility and the management of non-profit organizations.
The event receives marketing contributions, both from academics and professionals from other related disciplines, concerned with or interested in this area of knowledge. The Congress is in its sixth edition and is being held in Brazil for the first time. It seeks to provide a productive meeting point to encourage collaborative research and to foster cooperation projects at an international level, especially in Latin America.
The Congress is being held for the first time in Brazil, this being the sixth edition. It provides a productive meeting point to encourage collaborative research and to foster cooperation projects at an international level, especially in Latin America.Congress Co-chairs
Prof. Dr. Roberto M. P. Fully
Ph.D. in Accounting and Management
Associate Professor and Researcher at FUCAPE Business School, he has a PhD in Accounting and Management from Fucape (2023). Extensive experience in public and private consultancy, controllership and auditing. He is the coordinator of Fucape, headquartered in Minas Gerais.
Prof. Dr. Emerson W. Mainardes
Ph.D. in Management
Full Professor and Researcher at FUCAPE Business School, he has a PhD in Administration from the University of Beira Interior (UBI – Covilhã/Portugal – 2010). He has 30 years of experience in the market, working with marketing and sales. He is the representative in Brazil of IAPNM.
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Organizing committee
Prof. Dr. Vitor Azzari
Fucape Business School
Profa. Dra. Lucilaine Maria Pascuci
Federal University of Espírito Santo
Profa. Dra. Lara Sepulcri
Fucape Business School
Prof. Dr. Claudimar Pereira da Veiga
Dom Cabral Foundation
Profa. MsC. Rubia Bottacine Falvi
Fucape Business School
Profa. Cássia Rita Pereira da Veiga
Federal University of Minas Gerais, School of Nursing, Department of Health Management
Scientific Committee
Amparo Cervera
University of Valencia
Ana Lanero
University of León
Arminda do Paço
University of Beira Interior
Claudimar Pereira da Veiga
Dom Cabral Foundation
Edith Patricia Borboa
Sonora Technological Institute
Edy Lorena Burbano
University of San Buenaventura Cali
Emerson Wagner Mainardes
Fucape Business School
Enrique Bianchi
Catholic University of Córdoba
Gabriel Wald
Catholic University Andrés Bello
Helena Alves
University of Beira Interior
Hugo Silva Ferreira
Instituto Viabile
José Luis Vázquez Burguete
University of León
Lara Sepulcri
Fucape Business School
Lucilaine Maria Pascuci
Federal University of Espírito Santo
Luis Ortigueira
University of the Pacific
Marco Antonio Ríos Ponce
University of Azuay
María Isabel Sánchez
University of Extremadura
María Purificación García Miguélez
University of León
Patricia Correa
Catholic University
Reynaldo Rivera
Austral University
Roberto Miranda Pimentel Fully
Fucape Business School
Rubia Bottacine Falvi
Fucape Business School
Vitor Azzari
Fucape Business School