Congress Program

Preliminary event schedule

NOTE: The detailed schedule will be released on 08/14/2024

Date/Time Title of Activity Nature of Activity Speakers
September 4, 2024 – Wednesday
09/04/2024 at 2:00 pm Registration Participant registration
09/04/2024 at 7:00 pm Opening Opening ceremony of the VI Latin American Social Marketing Congress Roberto Miranda Pimentel Fully & Emerson Wagner Mainardes
09/04/2024 at 7:30 pm Opening lecture Lecture entitled "Social Networks and Social Marketing: Breaking Paradigms in the Fight against Organized Crime in Latin America" Luis Camilo Ortigueira-Sánchez (Peru)
09/04/2024 at 9:00 pm Welcome cocktail Reception for participants
September 5, 2024 – Thursday
09/05/2024 at 08:30 am Article sessions Presentation sessions for articles approved for the event
09/05/2024 at 10:00 am Coffee-break Interval between article presentation sessions
09/05/2024 at 10:30 am Article sessions Presentation sessions for articles approved for the event
09/05/2024 at 12:00 pm Lunch Lunch break
09/05/2024 at 2:00 pm Article sessions Presentation sessions for articles approved for the event
09/05/2024 at 3:30 pm Coffee-break Interval between article presentation sessions
09/05/2024 at 4:00 pm Article sessions Presentation sessions for articles approved for the event
09/05/2024 at 7:00 pm Lecture Lecture entitled "Challenging Stereotypes: The strengths that drive university women in the business world" Edith Patricia Borboa Álvarez (Mexico)
September 6, 2024 – Friday
09/06/2024 at 08:30 am Article sessions Presentation sessions for articles approved for the event
09/06/2024 at 10:00 am Coffee-break Interval between article presentation sessions
09/06/2024 at 10:30 am Panel discussion Panel discussions on social marketing in Latin America Claudimar Pereira da Veiga (Fundação Dom Cabral) and other participants to be confirmed
09/06/2024 at 12:00 pm Lunch Lunch break
09/06/2024 at 2:00 pm Article sessions Presentation sessions for articles approved for the event
09/06/2024 at 3:30 pm Coffee-break Interval between article presentation sessions
09/06/2024 at 4:00 pm Article sessions Presentation sessions for articles approved for the event
09/06/2024 at 7:00 pm Closing dinner Gala dinner to close the congress, awards ceremony Roberto Miranda Pimentel Fully & Emerson Wagner Mainardes
September 7, 2024 – Saturday – Brazilian Independence Day
09/07/2024 at 10:00 am Cultural event Visit to tourist attractions in Belo Horizonte and the Inhotim Institute (optional activity) Roberto Miranda Pimentel Fully