{"id":1741,"date":"2024-03-14T11:03:00","date_gmt":"2024-03-14T14:03:00","guid":{"rendered":"https:\/\/fucape.br\/mktsocial2024\/?page_id=1741"},"modified":"2024-09-30T14:27:39","modified_gmt":"2024-09-30T17:27:39","slug":"event","status":"publish","type":"page","link":"https:\/\/fucape.br\/mktsocial2024\/en\/event\/","title":{"rendered":"Event \/ Photos"},"content":{"rendered":"\t\t
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Event \/ Photos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t
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International Congress Brings Together Researchers from Around the World in Belo Horizonte to Discuss the Role of People in Social Marketing<\/h2>

Article and photos: Jo\u00e3o Marcos Veiga<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Belo Horizonte hosted the sixth edition of the Latin American Social Marketing Congress from September 4 to 7. The event was organized by Fucape Business School in its first edition in Brazil. Over three days, more than 50 scientific papers were presented by researchers from various parts of the world, alongside lectures from both national and international experts.<\/p>

The annual event is organized by the Latin American section of IAPNM (International Association on Public and Nonprofit Marketing) in a hybrid format. After being held in Argentina, Uruguay, Venezuela, Peru, and Colombia, Brazil took on the 2024 edition of the event, highlighting the broad contributions of social marketing in dialogue with various fields under the theme \u201cThe Role of People in Social Marketing.\u201d<\/span><\/p>

In the capital of Minas Gerais, the event received support from the UFMG School of Nursing, which hosted the activities at its campus \u2013 the opening took place at the OAB-MG headquarters. At the closing, after awarding the papers, the audience both in-person and remote watched a presentation from Mexico, which will host the seventh edition in 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Photo: Jo\u00e3o Marcos Veiga<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The opening featured a remote participation by Helena Alves (University of Beira – Portugal), vice president of IAPNM, celebrating the association\u2019s 23 years. Also remotely, the president of Fucape, Valcemiro Nossa, welcomed the participants.<\/span><\/p>

At the formal session \u2013 with Roberto Pimentel Fully as co-organizer and master of ceremonies \u2013 S\u00f4nia Soares, director of the UFMG School of Nursing, noted that the meeting aligns with the university’s and the school\u2019s long-standing commitment to education and research over more than nine decades, serving and generating constant learning. Maur\u00edcio Pereira de Jesus, president of the Minas Gerais Administrators Union, which represents over 5,000 members in the state, emphasized the importance of the meeting and the professionals in the field.<\/span><\/p>

In his speech, Emerson Mainardes, the general coordinator of the congress, explained that social marketing goes far beyond promotional and development actions, transforming behaviors, people, and society itself based on ethical principles. \u201cAnd this event gives us the opportunity to learn about such initiatives throughout Latin America and different parts of the world,\u201d invited the researcher and professor from Fucape. Besides Mainardes and Fully, the organizing team of the congress included the following Ph.D. professors: Lara Sepulcri, Rubia Dalvi, and Vitor Azzari from Fucape Business, and Lucilaine Maria Pascuci (UFES), Claudimar Pereira da Veiga (Funda\u00e7\u00e3o Dom Cabral), and C\u00e1ssia Rita Pereira da Veiga (UFMG).<\/span><\/p>

The opening lecture was delivered by Luis Camilo Ortigueira-S\u00e1nchez (Peru), who discussed the topic “Social Networks and Social Marketing: Breaking Paradigms in the Fight Against Organized Crime in Latin America.” The Peruvian researcher presented data on human trafficking and homicides in various parts of the region, along with media snapshots, to analyze this context in neighboring countries. \u201cAs social crime increasingly uses marketing strategies on social networks, the perception of impunity increases insecurity,\u201d he explained.<\/span><\/p>

In addition to thanking the OAB for providing the venue, the organizers recognized the fundamental role of partners in making the event possible, in line with the event\u2019s theme. The opening also included reports from the sponsors of the Belo Horizonte edition. Edson Borgo, CEO of Ecosmetics, shared the company’s story, now present in 70 countries with one of Brazil\u2019s largest industrial parks, focusing on sustainability and the social well-being of its employees. Thiago Basseti from NBS spoke about his over 20 years of experience, his commitment to personal development, and a recent course specifically for managers. \u201cThe course helps managers think strategically but from a sustainable perspective, considering society as a whole, contributing to the environment in which it operates and developing people.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Social Marketing Worldwide and Exchange Among Researchers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe event attendees followed panels and conferences both in-person and remotely, featuring prominent researchers discussing topics such as social marketing in Latin America (C\u00e1ssia Rita Pereira da Veiga – UFMG) and the \u201cConsult\u00f3rio na Rua\u201d health initiative presented by Priscila Fraga (FIOCRUZ) and Thais Souza (Belo Horizonte City Hall). Mexican Edith Patricia Borboa \u00c1lvarez presented on “Challenging Stereotypes: The Strengths Driving University Women in the Business World.” Another notable international presence was Hungarian Zolt\u00e1n Veres. The European researcher, also a member of IAPNM, shared that he had previously organized an edition of the entity in his home country and has since maintained contact with researchers from various countries, celebrating the opportunity to be in Brazil for this congress.<\/span>\n
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Emerson Mainardes, the general coordinator, highlights that the papers presented by researchers from five regions of Brazil and countries such as Spain, Hungary, India, Pakistan, and throughout Latin America demonstrate the diverse aspects of social marketing, from health and behavior change to entrepreneurship, promotion, gender issues, and public safety. \u201cWe gained an overview of how social marketing has been contributing to various areas, helping society and individuals lead better lives and fostering national development, as well as providing knowledge to researchers,\u201d analyzes the professor from Fucape.<\/p>\n

Fucape Business, headquartered in Vit\u00f3ria-ES and with a branch in Belo Horizonte, is now one of the leading business education institutions in Brazil. Lara Sepulcri, a professor at the institution in the capital of Esp\u00edrito Santo, asserts that Fucape is always seeking to support impactful and serious scientific events. \u201cThis is a very important meeting to position Fucape internationally, with high-quality research discussions with various Latin American and European researchers,\u201d she explains. Sepulcri also mentions that Fucape students from various campuses presented papers and were involved in the organization. \u201cThis is also very important for our students to experience an international event like this, to interact with researchers from various places and high-quality research,\u201d she celebrates.<\/p>\n\n\n<\/div>\n\n

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Professor Emerson Mainardes – Foto: Jo\u00e3o Marcos Veiga<\/figcaption><\/figure>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professor Roberto Fully \u2013 Foto: Jo\u00e3o Marcos Veiga<\/figcaption><\/figure>

Professor at the Belo Horizonte unit and also an event organizer, Roberto Pimentel Fully says it is a great pride for Fucape to host such an important congress. \u201cOrganizing this event is about contributing to what we believe in, having business science making a better world. The discussion of the role of people in social marketing is very important because, at a time when people want to shout more than to dialogue and listen, social marketing brings principles and dialogue,\u201d he points out.<\/p>

Despite the possibility of remote presentations, the event saw the participation of researchers from distant states in Brazil, such as Maranh\u00e3o, Piau\u00ed, and Amazonas, interested in the exchanges provided by the congress. Lilian Linhares de Carvalho, a staff member of the Amazonas State Audit Court, presented work on the context of Artificial Intelligence for social and community participation. \u201cMy work highlights the relationship between social marketing and public administration, showing how these aspects are interconnected,\u201d she says.<\/p>

At the closing of the event, organizers Mainardes and Fully reviewed the three days of activities and announced the award-winning papers of this edition, one in each of the congress\u2019s three official languages (English, Portuguese, and Spanish) \u2013 see the list below. At the end, Edith Patricia Borboa \u00c1lvarez gave a presentation about Mexico, the host of the next Latin American Social Marketing Congress, exploring aspects of knowledge exchange for researchers and the country\u2019s natural beauty.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Award-Winning Papers at the VI Latin American Social Marketing Congress<\/h3>\n\n\n
Portugu\u00eas<\/span>\n

An\u00e1lise das campanhas de marketing social em prol da guarda respons\u00e1vel e ado\u00e7\u00e3o de animais de estima\u00e7\u00e3o: estudo em BH e RMBH<\/h4>\nAutores:<\/strong>\n\nWellington Cunha\n,\n\nCaissa Veloso e Sousa\n,\n\nJersone Tasso Moreira Silva\n\n \n\n<\/article>\n\n
Ingl\u00eas<\/span>\n

Brick-and-mortar retail proactive stance and attractive neighborhoods: the mediating role of residents well-being perceptions<\/h4>\nAutores:<\/strong>\n\nArthur Fran\u00e7a Sarcinelli\n,\n\nDelane Botelho\n\n \n\n<\/article>\n\n
Espanhol<\/span>\n

Factores personales positivos de bienestar, felicidad y responsabilidad social en trabajadores del sector tur\u00edstico<\/h4>\nAutores:<\/strong>\n\nOscar Ernesto Hern\u00e1ndez Ponce\n,\n\nMar\u00eda Fernanda Dur\u00f3n Ramos\n,\n\nEdith Patricia Barbosa \u00c1lvarez\n,\n\nJavier Saucedo Monarque\n\n \n\n<\/article><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/main>\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"Galeria\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\"\"\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

International Congress Brings Together Researchers from Around the World in Belo Horizonte to Discuss the Role of People in Social Marketing Article and photos: Jo\u00e3o Marcos Veiga Belo Horizonte hosted the sixth edition of the Latin American Social Marketing Congress from September 4 to 7. The event was organized by Fucape Business School in its […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1670,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tipo":[],"class_list":["post-1741","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/comments?post=1741"}],"version-history":[{"count":29,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1741\/revisions"}],"predecessor-version":[{"id":3279,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1741\/revisions\/3279"}],"up":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1670"}],"wp:attachment":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"tipo","embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/tipo?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}