{"id":1723,"date":"2024-03-14T10:08:49","date_gmt":"2024-03-14T13:08:49","guid":{"rendered":"https:\/\/fucape.br\/mktsocial2024\/?page_id=1723"},"modified":"2024-10-11T10:04:39","modified_gmt":"2024-10-11T13:04:39","slug":"congress-program","status":"publish","type":"page","link":"https:\/\/fucape.br\/mktsocial2024\/en\/congress-program\/","title":{"rendered":"Congress Program"},"content":{"rendered":"\t\t
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Congress Program<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tClick here and download the conference proceedings<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detailed event schedule<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Date\/Time<\/th>\r\n Title of Activity<\/th>\r\n Nature of Activity<\/th>\r\n Speakers<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
September 4, 2024 \u2013 Wednesday<\/td><\/tr>\r\n
09\/04\/2024 at 6:00 pm<\/td>\r\n Registration<\/td>\r\n Participant registration<\/td>\r\n <\/tr>\r\n
09\/04\/2024 at 7:00 pm<\/td>\r\n Opening - Location: OAB-MG Auditorium: Albita Street, 250, Cruzeiro, Belo Horizonte\/MG<\/td>\r\n Opening ceremony of the VI Latin American Social Marketing Congress
\r\n Special participation: General Coordination of the IV Latin American Social Marketing Congress: Prof. Dr. Emerson W. Mainardes & Prof. Dr. Roberto Miranda Pimentel Fully<\/br>\r\nIAPNM Representative: Prof. Dr. Helena Alves<\/br>\r\nCEO of Fucape Business School: Prof. Dr. Valcemiro Nossa<\/br>\r\nPresident of the Ordem dos Advogados do Brasil \u2013 MG Section: Dr. S\u00e9rgio Leonardo<\/br>\r\nDirector of the UFMG School of Nursing: Prof. Dr. S\u00f4nia Soares<\/br>\r\nPresident of the Minas Gerais Administrators Union: Adm. Maur\u00edcio Pereira de Jesus<\/br>\r\nCEO of Ecosmetics: Mr. Edson Borgo<\/br>\r\nCEO of NBS: Mr. Thiago Basseti<\/br>\r\nDistrict Delegate of the International Association of Peace Ambassadors in Minas Gerais: Mr. Jo\u00e3o Paulo de Oliveira.\r\n <\/td>\r\n 		Roberto Miranda Pimentel Fully & Emerson Wagner Mainardes<\/td>\r\n <\/tr>\r\n
09\/04\/2024 at 7:30 pm<\/td>\r\n Opening lecture<\/td>\r\n

Lecture entitled \"Social Networks and Social Marketing: Breaking Paradigms in the Fight against Organized Crime in Latin America\"<\/h1><\/td>\r\n

Luis Camilo Ortigueira-S\u00e1nchez (Peru)<\/td>\r\n <\/tr>\r\n
09\/04\/2024 at 9:00 pm<\/td>\r\n Welcome cocktail<\/td>\r\n Reception for participants<\/td>\r\n <\/tr>\r\n
September 5, 2024 \u2013 Thursday - Location: Alfredo Balena Avenue, 190, School of Nursing, Santa Efig\u00eania, Belo Horizonte\/MG<\/td><\/tr>\r\n
09\/05\/2024 at 08:30 am<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Sustainability<\/h1>\r\n

Moderator:<\/strong> Lara Sepulcri<\/p>\r\n\r\n

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MKTS-2R:<\/strong> INTELIG\u00caNCIA ARTIFICIAL E SUSTENTABILIDADE AMBIENTAL<\/h2>\r\n

Authors:<\/strong> Marina Dantas de Figueiredo, Evanginaldo Silva Saldanha, Renata Farias Fernandes & Neemias Muniz de Souza<\/p>\r\n <\/article>\r\n\r\n

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MKTS-35R:<\/strong> AN\u00c1LISIS DE LA NORMATIVA DE LA UNI\u00d3N EUROPEA SOBRE LA COMERCIALIZACI\u00d3N DE PRODUCTOS RESPONSABLES Y SOSTENIBLES<\/h2>\r\n

Authors:<\/strong> Mar\u00eda Purificaci\u00f3n Garc\u00eda Migu\u00e9lez & Jos\u00e9 Luis V\u00e1zquez Burguete<\/p>\r\n <\/article>\r\n\r\n

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MKTS-42A:<\/strong> MAIS DO QUE CRIATIVOS! A RELA\u00c7\u00c3O ENTRE NEG\u00d3CIOS DE COSM\u00c9TICA NATURAL ARTESANAL E A ECONOMIA VERDE<\/h2>\r\n

Authors:<\/strong> Francisco Edson Rodrigues da Silva, Augusto C\u00e9zar de Aquino Cabral, Sandra Maria dos Santos, Thiago do Amaral Ferreira & Rossana de Assis Pinheiro<\/p>\r\n <\/article>\r\n\r\n

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MKTS-49R:<\/strong> ESTRATEGIA INTEGRAL PARA LA PRESERVACI\u00d3N SOSTENIBLE DEL PATRIMONIO CULTURAL Y AMBIENTAL DEL MONUMENTO ARQUEOL\u00d3GICO DE PUNKUR\u00cd-NEPE\u00d1A<\/h2>\r\n

Authors:<\/strong> Angel Javier Mucha Paitan & Edy Lorena Burbano Vallejo<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Public Management<\/h1>\r\n

Moderator:<\/strong> Lucilaine Pascuci<\/p>\r\n\r\n

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MKTS-3A:<\/strong> O N\u00c3O-LUGAR E OS SERVI\u00c7OS P\u00daBLICOS: ENSAIO SOBRE USO DE MEIOS DIGITAIS E INTELIG\u00caNCIA ARTIFICIAL E O IMPACTO NA IDENTIDADE INSTITUCIONAL E O RISCO DEMOCR\u00c1TICO<\/h2>\r\n

Author:<\/strong> L\u00edlian Linhares de Carvalho<\/p>\r\n <\/article>\r\n\r\n

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MKTS-38A:<\/strong> O CUMPRIMENTO DA LEI DE RESPONSABILIDADE FISCAL DURANTE O PLEITO DE REELEI\u00c7\u00c3O DOS GOVERNADORES NO BRASIL<\/h2>\r\n

Authors:<\/strong> Gabriel Atahyde Mares Guia, Douglas Roriz Caliman & Miriam Aparecida Ign\u00e1cio de Almeida<\/p>\r\n <\/article>\r\n\r\n

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MKTS-43R:<\/strong> FATORES MOTIVACIONAIS PARA VOLUNTARIADO ESCOLAR EM ESCOLAS P\u00daBLICAS DE ENSINO FUNDAMENTAL E M\u00c9DIO BRASILEIRAS<\/h2>\r\n

Author:<\/strong> Leonardo Faccini Bringer<\/p>\r\n <\/article>\r\n <\/section>\r\n<\/td>\r\n <\/tr>\r\n

09\/05\/2024 at 10:00 am<\/td>\r\n Coffee-break<\/td>\r\n Interval between article presentation sessions<\/td>\r\n <\/tr>\r\n
09\/05\/2024 at 10:30 am<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Social Value<\/h1>\r\n

Moderator:<\/strong> Carliene do Vale<\/p>\r\n\r\n

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MKTS-4R:<\/strong> OS EFEITOS DA ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA PARA O VALOR NA PRIVACIDADE DE DADOS PESSOAIS, NO VALOR EM USO E NA REPUTA\u00c7\u00c3O ORGANIZACIONAL<\/h2>\r\n

Authors:<\/strong> Amilson de Araujo Durans & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-26R:<\/strong> ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA DAS ORGANIZA\u00c7\u00d5ES SOCIAIS PARA PROPOSI\u00c7\u00c3O DE VALOR PARA OS STAKEHOLDERS<\/h2>\r\n

Authors:<\/strong> Carliene do Vale, Emerson Wagner Mainardes & Gustavo Pereira da Costa<\/p>\r\n <\/article>\r\n\r\n

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MKTS-32A:<\/strong> RECOMENDA\u00c7\u00c3O DE A\u00c7\u00d5ES PARA ELIMINAR AS BARREIRAS PARA IMPLEMENTA\u00c7\u00c3O DAS POL\u00cdTICAS DE DIVERSIDADE, EQUIDADE E INCLUS\u00c3O NOS AMBIENTES DE TRABALHO<\/h2>\r\n

Authors:<\/strong> Jamiu Nogueira Antunes de Souza & Edvan Soares de Oliveira<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Social Marketing<\/h1>\r\n

Moderator:<\/strong> Cassia Veiga<\/p>\r\n\r\n

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MKTS-7R:<\/strong> PLANEJAMENTO DE MARKETING SOCIAL INTEGRADO CONTRA O SARAMPO: ESTRAT\u00c9GIAS DE COMUNICA\u00c7\u00c3O PARA ESTIMULAR A ADES\u00c3O \u00c0 SEGUNDA DOSE<\/h2>\r\n

Author:<\/strong> Carolina Aguiar da Silva<\/p>\r\n <\/article>\r\n\r\n

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MKTS-13A:<\/strong> AN\u00c1LISE DAS CAMPANHAS DE MARKETING SOCIAL EM PROL DA GUARDA RESPONS\u00c1VEL E ADO\u00c7\u00c3O DE ANIMAIS DE ESTIMA\u00c7\u00c3O: ESTUDO EM BELO HORIZONTE E REGI\u00c3O METROPOLITANA<\/h2>\r\n

Authors:<\/strong> Wellington Cunha, Caissa Veloso e Sousa & Jersone Tasso Moreira Silva<\/p>\r\n <\/article>\r\n\r\n

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MKTS-14A:<\/strong> AN\u00c1LISE DA PERCEP\u00c7\u00c3O DE CONDUTORES HABILITADOS ACERCA DAS A\u00c7\u00d5ES DE MARKETING SOCIAL PARA UM TR\u00c2NSITO SEGURO: UM ESTUDO NO ESTADO DE MINAS GERAIS<\/h2>\r\n

Authors:<\/strong> Luciano Isaac, Caissa Veloso e Sousa & Cynthia R\u00fabia Braga Gontijo<\/p>\r\n <\/article>\r\n\r\n

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MKTS-40R:<\/strong> MARKETING SOCIAL NO BRASIL<\/h2>\r\n

Authors:<\/strong> Narayane Aparecida Ramos da Silva, C\u00e1ssia Rita Pereira da Veiga, Wanessa Deb\u00f4rtoli de Miranda & Claudimar Pereira da Veiga<\/p>\r\n <\/article>\r\n <\/section>\r\n <\/td>\r\n <\/tr>\r\n

09\/05\/2024 at 12:00 pm<\/td>\r\n Lunch<\/td>\r\n Lunch break<\/td>\r\n <\/tr>\r\n
09\/05\/2024 at 2:00 pm<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Sustainability<\/h1>\r\n

Moderator:<\/strong> Carlos Rosa<\/p>\r\n\r\n

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MKTS-6A:<\/strong> PROBLEMAS, DESAFIOS E SOLU\u00c7\u00d5ES DA IMPLANTA\u00c7\u00c3O DE TECNOLOGIAS EM REDES DE RECICLAGEM<\/h2>\r\n

Authors:<\/strong> Ana Paula Freitas de Lima & Ernesto Michelangelo Giglio<\/p>\r\n <\/article>\r\n\r\n

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MKTS-11A:<\/strong> COMO O APOIO INSTITUCIONAL INFLU\u00caNCIA A INTEN\u00c7\u00c3O DE REUSO DO E-LEARNING NO INTERIOR E NAS CIDADES METROPOLITANAS?<\/h2>\r\n

Authors:<\/strong> Bruno Folli Borghi, Marcelo Moll Brand\u00e3o & Arthur Fran\u00e7a Sarcinelli<\/p>\r\n <\/article>\r\n\r\n

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MKTS-15R:<\/strong> A ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA PARA PROPOR VALOR AOS CLIENTES E O DESPERD\u00cdCIO DE ALIMENTOS<\/h2>\r\n

Authors:<\/strong> Izabel Maria Laeber & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-45A:<\/strong> LATAM GREEN SEGMENTS: DESAF\u00cdO PARA LAS MARCAS CON PROP\u00d3SITO<\/h2>\r\n

Authors:<\/strong> Enrique Carlos Bianchi, Edith Patricia Borboa \u00c1lvarez & Marco Antonio R\u00edos Ponce<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Ethics<\/h1>\r\n

Moderator:<\/strong> Claudio Almeida<\/p>\r\n\r\n

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MKTS-24R:<\/strong> A INFLU\u00caNCIA DA LIDERAN\u00c7A INSPIRADORA E ORIENTA\u00c7\u00c3O PARA O VALOR NA IRRESPONSABILIDADE SOCIAL CORPORATIVA E SEUS EFEITOS NA IMAGEM CORPORATIVA E APELO EMOCIONAL DAS GRANDES EMPRESAS<\/h2>\r\n

Authors:<\/strong> Claudio Marcio de Almeida & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-46A:<\/strong> LA INFLUENCIA DE VARIABLES EX\u00d3GENAS SOBRE LA LONGEVIDAD DE LA EMPRESA<\/h2>\r\n

Authors:<\/strong> Luis Camilo Ortigueira-Sanch\u00e9z & Juan Diego Ramos<\/p>\r\n <\/article>\r\n\r\n

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MKTS-48R:<\/strong> TEJIENDO CULTURA: LA INVISIBILIZACI\u00d3N DEL TRABAJO FEMENINO EN EL CARNAVAL DE BLANCOS Y NEGROS<\/h2>\r\n

Authors:<\/strong> Edy Lorena Burbano Vallejo & Jimmy Andres Pascuaza Meneses<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n <\/td>\r\n <\/tr>\r\n

09\/05\/2024 at 3:30 pm<\/td>\r\n Coffee-break<\/td>\r\n Interval between article presentation sessions<\/td>\r\n <\/tr>\r\n
09\/05\/2024 at 4:00 pm<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Marketing and Society<\/h1>\r\n

Moderator:<\/strong> Vitor Azzari<\/p>\r\n\r\n

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MKTS-8R:<\/strong> ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA DE MARKETING DE VALOR PARA O CONSUMIDOR E SOCIEDADE<\/h2>\r\n

Authors:<\/strong> Aloisio Henrique Mazzarolo & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-25A:<\/strong> BRICK-AND-MORTAR RETAIL PROACTIVE STANCE AND ATTRACTIVE NEIGHBORHOODS: THE MEDIATING ROLE OF RESIDENTS' WELL-BEING PERCEPTIONS<\/h2>\r\n

Authors:<\/strong> Arthur Fran\u00e7a Sarcinelli & Delane Botelho<\/p>\r\n <\/article>\r\n\r\n

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MKTS-50R:<\/strong> INNOVACI\u00d3N Y EMPRENDIMIENTO SOCIAL: NEGOCIOS INCLUSIVOS Y VERDES EN EL VALLE DEL CAUCA<\/h2>\r\n

Authors:<\/strong> Carlos Arturo Vargas Sierra, Edy Lorena Burbano Vallejo & Magdalida Murgueitio<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Social Marketing<\/h1>\r\n

Moderator:<\/strong> Edith Patricia Borboa \u00c1lvarez<\/p>\r\n\r\n

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MKTS-12R:<\/strong> LAS T\u00c9CNICAS DE EYE TRACKING APLICADAS AL ESTUDIO DE LA EFICACIA PUBLICITARIA DE CAMPA\u00d1AS DE PREVENCI\u00d3N DE RIESGOS LABORALES EN LA JUVENTUD<\/h2>\r\n

Authors:<\/strong> Ana Lanero Carrizo, C\u00e9sar Sahelices Pinto, Jos\u00e9 Luis V\u00e1zquez Burguete & Mar\u00eda Blanco Barreiro<\/p>\r\n <\/article>\r\n\r\n

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MKTS-18A:<\/strong> FACTORES PERSONALES POSITIVOS DE BIENESTAR, FELICIDAD Y RESPONSABILIDAD SOCIAL EN TRABAJADORES DEL SECTOR TUR\u00cdSTICO<\/h2>\r\n

Authors:<\/strong> Oscar Ernesto Hern\u00e1ndez Ponce, Mar\u00eda Fernanda Dur\u00f3n Ramos, Edith Patricia Borboa \u00c1lvarez & Javier Saucedo Monarque<\/p>\r\n <\/article>\r\n\r\n

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MKTS-31R:<\/strong> EXPLORANDO LA INICIATIVA DE BIENESTAR MENTAL EN TIKTOK<\/h2>\r\n

Authors:<\/strong> Irene Gonz\u00e1lez Mance\u00f1ido, Ana Lanero Carrizo & C\u00e9sar Sahelices Pinto<\/p>\r\n <\/article>\r\n\r\n

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MKTS-34R:<\/strong> CONOCIMIENTO Y PERCEPCI\u00d3N DE LOS USUARIOS SOBRE EL ETIQUETADO DE ALIMENTOS Y SUS PR\u00c1CTICAS<\/h2>\r\n

Authors:<\/strong> Mar\u00eda Barrio S\u00e1nchez, Jos\u00e9 Luis V\u00e1zquez Burguete, Ana Lanero Carrizo & C\u00e9sar Sahelices Pinto<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n <\/td>\r\n <\/tr>\r\n

09\/05\/2024 at 6:30 pm<\/td>\r\n Panel discussion<\/td>\r\n

Panel discussions on social marketing in Latin America<\/h1>
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Participants:<\/strong><\/p>\r\n

C\u00e1ssia Rita Pereira da Veiga (UFMG)<\/p>\r\n

Priscila Fraga (FIOCRUZ)<\/p>\r\n

Thais Souza (City Hall of Belo Horizonte)<\/p>\r\n <\/td>\r\n

C\u00e1ssia Rita Pereira da Veiga (UFMG)<\/td>\r\n <\/tr>\r\n
September 6, 2024 \u2013 Friday - Location: Alfredo Balena Avenue, 190, School of Nursing, Santa Efig\u00eania, Belo Horizonte\/MG<\/td><\/tr>\r\n
09\/06\/2024 at 08:30 am<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Social Marketing<\/h1>\r\n

Moderator:<\/strong> Lucilaine Pascuci<\/p>\r\n\r\n

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MKTS-16R:<\/strong> N\u00c3O H\u00c1 FUMA\u00c7A SEM FOGO: O CONSUMO DE CIGARROS ELETR\u00d4NICOS IMPLICA\u00c7\u00d5ES PARA O MARKETING SOCIAL<\/h2>\r\n

Authors:<\/strong> Adriana de Fatima Valente Bastos & Emanuelly Tayn\u00e3 Feij\u00f3 da Silva<\/p>\r\n <\/article>\r\n\r\n

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MKTS-17A:<\/strong> ESTUDO DA RELA\u00c7\u00c3O ENTRE SEXO E AS MARCAS TOP OF MIND DE CIGARROS<\/h2>\r\n

Authors:<\/strong> Evanginaldo Silva Saldanha, Gizelle Braga dos Santos & Jos\u00e9 Sarto Freire Castelo<\/p>\r\n <\/article>\r\n\r\n

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MKTS-30A:<\/strong> MARKETING SOCIAL E DESINFORMA\u00c7\u00c3O EM SA\u00daDE DIGITAL: AN\u00c1LISE BIBLIOM\u00c9TRICA DE UMA D\u00c9CADA DE PESQUISAS<\/h2>\r\n

Authors:<\/strong> Walter Mac\u00eado de Assis & Lucilaine Maria Pascuci<\/p>\r\n <\/article>\r\n\r\n

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MKTS-33R:<\/strong> MARKETING SOCIAL E MISINFORMATION NO MCMV<\/h2>\r\n

Authors:<\/strong> Rogerio Toresani & Lucilaine Pascuci<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Technology and Society<\/h1>\r\n

Moderator:<\/strong> Oscar Ernesto Hern\u00e1ndez Ponce<\/p>\r\n\r\n

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MKTS-19R:<\/strong> O VALOR PERCEBIDO NAS TECNOLOGIAS DE AUTOATENDIMENTOS (SSTs)<\/h2>\r\n

Authors:<\/strong> C\u00edntia Ara\u00fajo Espanhol & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-10R:<\/strong> A PERCEP\u00c7\u00c3O DE VALOR DO CLIENTE NO CONTEXTO DO OPEN BANKING<\/h2>\r\n

Authors:<\/strong> Joel Mateus Lopes Ferreira & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-21A:<\/strong> OS TR\u00caS MOSQUETEIROS: OMNICHANEL, CRM E IA PARA INTEGRAR E FIDELIZAR CLIENTES DE BANCOS P\u00daBLICOS<\/h2>\r\n

Authors:<\/strong> Mariana Vasconcelos de Magalh\u00e3es & Claudia N. R. Ribeiro<\/p>\r\n <\/article>\r\n\r\n

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MKTS-44A:<\/strong> EVALUACI\u00d3N DEL SERVICIO DE LAS EMPRESAS DE COMERCIO ELECTR\u00d3NICO DE TIPO RETAIL EN M\u00c9XICO<\/h2>\r\n

Authors:<\/strong> Jaqueline de Jes\u00fas Urbano Padilla, Edith Patricia Borboa \u00c1lvarez, Oscar Ernesto Hern\u00e1ndez Ponce, Roberto Lim\u00f3n Ulloa & Javier Saucedo Monarque<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n <\/td>\r\n <\/tr>\r\n

09\/06\/2024 at 10:00 am<\/td>\r\n Coffee-break<\/td>\r\n Interval between article presentation sessions<\/td>\r\n <\/tr>\r\n
09\/06\/2024 at 10:30 am<\/td>\r\n Lecture<\/td>\r\n

Lecture entitled \"Challenging Stereotypes: The strengths that drive university women in the business world\"<\/h1><\/td>\r\n

Edith Patricia Borboa \u00c1lvarez (Mexico)<\/td>\r\n <\/tr>\r\n
09\/06\/2024 at 12:00 pm<\/td>\r\n Lunch<\/td>\r\n Lunch break<\/td>\r\n <\/tr>\r\n
09\/06\/2024 at 2:00 pm<\/td>\r\n Article sessions<\/td>\r\n \r\n
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Auditorium 1: Theme: Public and Social Marketing (in English)<\/h1>\r\n

Moderator:<\/strong> Zolt\u00e1n Veres<\/p>\r\n\r\n

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MKTS-1R:<\/strong> HOW TO MANAGE NONPROFIT AND PUBLIC UNIVERSITY STUDENTS\u2019 SATISFACTION IN INTERCULTURAL ENVIRONMENT<\/h2>\r\n

Authors:<\/strong> Zolt\u00e1n Veres & Di\u00e1na Csehi<\/p>\r\n <\/article>\r\n\r\n

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MKTS-5R:<\/strong> WORLD CLEANUP DAY: ANALYSIS OF MOTIVATIONAL FACTORS FOR MOBILIZING CLEANUP VOLUNTEERS<\/h2>\r\n

Authors:<\/strong> Adriana de Fatima Valente Bastos, Madi\u00e3 Marcela Fernandes Vasconcelos, Stephanie Ingrid Souza Barboza & Severino Domingos Junior<\/p>\r\n <\/article>\r\n\r\n

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MKTS-9A:<\/strong> ETHICAL ISSUES IN PROs AMONG VARIOUS POPULATIONS - A SPECIAL PERSPECTIVE FROM DENTAL PRACTICE<\/h2>\r\n

Authors:<\/strong> Asiya Attar & Kasturi Shukla<\/p>\r\n <\/article>\r\n\r\n

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MKTS-23R:<\/strong> \u201cCOASTAL CLEAN-UP PROJECT\u201d: PEPSICO AND WWF-PAKISTAN\u2019S MISSION TO CLEAN KARACHI\u2019S BEACHES<\/h2>\r\n

Authors:<\/strong> Hina Y. Bhatti, M. Mercedes Galan-Ladero & Clementina Galera-Casquet<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Finance and Society<\/h1>\r\n

Moderator:<\/strong> Roberto Fully<\/p>\r\n\r\n

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MKTS-20R:<\/strong> AN\u00c1LISE DOS ASPECTOS FINANCEIROS UTILIZANDO A TEORIA DO COMPORTAMENTO PLANEJADO<\/h2>\r\n

Authors:<\/strong> C\u00e9sar Henrique Souza Lima, Bianca de Jesus Rabelo & Thayara Ferreira Coimbra Lima<\/p>\r\n <\/article>\r\n\r\n

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MKTS-22A:<\/strong> A INFLU\u00caNCIA DA ANSIEDADE, ATITUDE, TENS\u00c3O E IMPULSIVIDADE NO COMPORTAMENTO FINANCEIRO DOS BRASILEIROS<\/h2>\r\n

Authors:<\/strong> C\u00e9sar Henrique Souza Lima, Bianca de Jesus Rabelo & Thayara Ferreira Coimbra Lima<\/p>\r\n <\/article>\r\n\r\n

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MKTS-37A:<\/strong> A PRESTA\u00c7\u00c3O DE CONTAS DAS UNIVERSIDADES FEDERAIS NO NOVO FORMATO DE RELATO INTEGRADO<\/h2>\r\n

Authors:<\/strong> Diogo Willavian Maciel Dantas & Octavio Locatelli<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n <\/td>\r\n <\/tr>\r\n

09\/06\/2024 at 3:30 pm<\/td>\r\n Coffee-break<\/td>\r\n Interval between article presentation sessions<\/td>\r\n <\/tr>\r\n
09\/06\/2024 at 4:00 pm<\/td>\r\n Article sessions<\/td>\r\n \r\n
\r\n

Auditorium 1: Theme: Education and Sustainability<\/h1>\r\n

Moderator:<\/strong> Antonio Raposo<\/p>\r\n\r\n

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MKTS-36R:<\/strong> THE DOWNSIDE OF LARGE-SCALE EVENTS: (UN)SUSTAINABLE CONSUMPTION & PRODUCTION IN S\u00c3O JO\u00c3O FESTIVITIES<\/h2>\r\n

Authors:<\/strong> Jannsen Santana & Rita de Cassia de Faria Pereira<\/p>\r\n <\/article>\r\n\r\n

\r\n

MKTS-27R:<\/strong> CAN VALUE ORIENTATION REDUCE VALUE CO-DESTRUCTION AND ENHANCE COMPETITIVE ADVANTAGE?<\/h2>\r\n

Authors:<\/strong> Antonio Eliezer Raposo Junior, Carlos Anderson de Moura Rosa & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

\r\n

MKTS-47R:<\/strong> INNOVACI\u00d3N ECON\u00d3MICA DE TRIPLE IMPACTO: VERDE AGUA, UN CASO DE ESTUDIO DE URUGUAY<\/h2>\r\n

Author:<\/strong> Patricia Correa Garc\u00eda<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n

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Auditorium 2: Theme: Health and Society<\/h1>\r\n

Moderator:<\/strong> Emerson Mainardes<\/p>\r\n\r\n

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MKTS-28R:<\/strong> ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA DE VALOR NA SA\u00daDE: FOCO EM USU\u00c1RIOS E SOCIEDADE<\/h2>\r\n

Authors:<\/strong> At\u00edlio Peixoto Soares J\u00fanior & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

\r\n

MKTS-29R:<\/strong> ORIENTA\u00c7\u00c3O ESTRAT\u00c9GICA DE VALOR NA SA\u00daDE: DESENVOLVIMENTO DE UMA ESCALA DE MEDI\u00c7\u00c3O<\/h2>\r\n

Authors:<\/strong> At\u00edlio Peixoto Soares J\u00fanior & Emerson Wagner Mainardes<\/p>\r\n <\/article>\r\n\r\n

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MKTS-39A:<\/strong> MARKETING SOCIAL NA SA\u00daDE: CONTRIBUI\u00c7\u00d5ES E AVAN\u00c7OS EM TR\u00caS D\u00c9CADAS DE PESQUISAS<\/h2>\r\n

Authors:<\/strong> Henrique Nunes Mendes R\u00e1tis, Carlos Eduardo Rodrigues Pinheiro, Silveli Cristo De Andrade & Lucilaine Maria Pascuci<\/p>\r\n <\/article>\r\n\r\n

\r\n

MKTS-41R:<\/strong> USO DO MODELO COM-B PARA AVALIA\u00c7\u00c3O DE MUDAN\u00c7A DE COMPORTAMENTO EM SA\u00daDE<\/h2>\r\n

Authors:<\/strong> Ester Toledo Guimar\u00e3es, Wanessa Debortoli de Miranda, C\u00e1ssia Rita Pereira da Veiga & Claudimar Pereira da Veiga<\/p>\r\n <\/article>\r\n <\/section>\r\n\r\n <\/td>\r\n <\/tr>\r\n

09\/06\/2024 at 6:00 pm<\/td>\r\n Closing session<\/td>\r\n Closing of the congress, awards ceremony<\/br>Final words from the organizing committee and thanks.<\/br>Announcement of the best papers.<\/br>\r\nLaunch of the VII Latin American Social Marketing Congress \u2013 2025<\/td>\r\n Roberto Miranda Pimentel Fully & Emerson Wagner Mainardes<\/td>\r\n <\/tr>\r\n
09\/06\/2024 at 7:30 pm<\/td>\r\n Dinner<\/td>\r\n Fellowship dinner<\/br>Xico da Kafua Restaurant - Itau Avenue, 1195 - Jo\u00e3o Pinheiro<\/td>\r\n <\/tr>\r\n
September 7, 2024 \u2013 Saturday \u2013 Brazilian Independence Day<\/td><\/tr>\r\n
09\/07\/2024 at 10:00 am<\/td>\r\n Cultural event<\/td>\r\n Visit to tourist attractions in Belo Horizonte (optional activity)<\/td>\r\n Roberto Miranda Pimentel Fully<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Click here and download the conference proceedings Detailed event schedule Date\/Time Title of Activity Nature of Activity Speakers September 4, 2024 \u2013 Wednesday 09\/04\/2024 at 6:00 pm Registration Participant registration 09\/04\/2024 at 7:00 pm Opening – Location: OAB-MG Auditorium: Albita Street, 250, Cruzeiro, Belo Horizonte\/MG Opening ceremony of the VI Latin American Social Marketing Congress […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1670,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tipo":[],"class_list":["post-1723","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/comments?post=1723"}],"version-history":[{"count":67,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1723\/revisions"}],"predecessor-version":[{"id":3306,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1723\/revisions\/3306"}],"up":[{"embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/pages\/1670"}],"wp:attachment":[{"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/media?parent=1723"}],"wp:term":[{"taxonomy":"tipo","embeddable":true,"href":"https:\/\/fucape.br\/mktsocial2024\/wp-json\/wp\/v2\/tipo?post=1723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}