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Strategic Marketing Management (Vitória)

Level: Graduate Degree
Degree: Specialist

 

Coordination

 

¬ Prof. Arilda Teixeira

PhD in Economics from the Federal University of Rio de Janeiro (UFRJ)

 

¬Prof. Graziela Fortunato

PhD in Business Administration from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio)

 

Our coordinators are at your disposal for pre-scheduled meetings. Those interested should contact our consultants by phone (27 4009 4425) or e-mail (cursos@fucape.br). 

 

Other MBAs Programs



 

The competitiveness pattern of markets has changed due to product differentiation, mainly focused on brands, as a mechanism to conquer and expand market share. Therefore, the role of marketing in organizations has taken a strategic position, followed by increasing demand for professionals with initiative, innovative spirit, and creativity. Those who have such profile must have specific knowledge about market structures, brand management and strategic planning.

 

This scenario requires continuous professional qualification. FUCAPE’s MBA in Strategic Marketing Management provides all conditions for the development of managerial competencies in marketing, such as:

 

• Use of market research tools;

• Development and planning of differentiation strategies;

• Analysis of economic scenarios and international markets; and

• Decision making in a competitive environment.

 

 

Upon course completion, professionals will be able to:

 

- Analyze markets and social and economic scenarios;

- Develop strategies for positioning and market segmentation;

- Develop and plan new products and services;

- Develop skills in finance applied to marketing;

- Prepare and analyze market surveys;

- Develop analysis capabilities in international markets;

- Understand the variables that affect consumer behavior

  • Professionals from various fields, interested in knowing the environment of marketing management;
  • Companies with internal improvement programs for their sales professionals.
  • Professionals holding strategic and management positions;
  • To provide knowledge about the consumer market for strategic decision making in the competitive environment;
  • To train professionals capable of critical analysis and reflection for the development and implementation of marketing strategies;
  • To encourage self-development and professional competency.

MBAGEM 01 - Financial Marketing

20 h

MBAGEM 02 - Business Strategy

20 h

MBAGEM 03 - Ethics and Social Responsibility

20 h

MBAGEM 05 - Strategic Marketing

30 h

MBAGEM 06 - Service Marketing

30 h

MBAGEM 07 - Relationship Marketing

20 h

MBAGEM 08 - Products and Brand Management

20 h

MBAGEM 09 - International Marketing

20 h

MBAGEM 10 - Consumer Behavior

30 h

MBAGEM 11 - Market Research

20 h

MBAGEM - 12 - Analysis of Economic Scenarios

20 h

MBAGEM 13 - Logistics and Distribution

20 h

MBAGEM 14 - Research Methodology

20 h

MBAGEM 15 - Entrepreneurial Management in Marketing

20 h

MBAGEM 16 - Sales Management

20 h

 

Selection

 

1st stage (qualification): CV Evaluation

The selection will be made by the graduate committee by evaluation of the curriculum vitae. The applicant’s field of professional activity, professional experience, and academic qualification will also be analyzed.

 

1st stage Results

An e-mail message will be sent to the applicant 48 hours after the confirmation of payment for the application.

 

2nd stage (classification): Group Interview

Group interview with graduate course coordinators. Interviews will be scheduled by the enrollment department.

 

The applicant must attend the group interview and present the documentation below (one copy of each):

-Identity card

-CPF (taxpayer card)

-Bachelor’s degree or statement of course completion (certified copy)

-Undergraduate program transcripts (certified copy)

-Two recent 3x4 cm photos

-Payment of the first monthly tuition fee to the financial department.

 

¬ Apply for the selection process by paying the application fee of R$ 60.00.

 

Enrollment:

Enrollment will take place on the day of the group interview.

 

Payment options:

(a) Discount on the total tuition fee for lump sum payments.

(b) Discount on the enrollment fee for early enrollments:

For more information about prices, please contact our consultants.

 

For more information about the selection process, contact our consultants via phone (+55 27 4425) or e-mail (cursos@fucape.br).

1st stage (qualification): CV Evaluation

The selection will be made by the graduate committee by evaluation of the curriculum vitae. The applicant’s field of professional activity, professional experience, and academic qualification will also be analyzed.

 

1st stage Results

An e-mail message will be sent to the applicant 48 hours after the confirmation of payment for the application.

 

2nd stage (Group Interview):

Interviews will be scheduled by the enrollment department.

 

Enrollment:

Enrollment will take place on the day of the group interview.

Days and times: Friday (8 a.m. to 6 p.m.) and Saturday (8 a.m. to 12:30 p.m.) - fortnightly.

 

Duration: 18 months approximately

 

Class hours: 375 class hours

 

Number of places available: 30 places

 

Investment: to know the value of the investment to be in made the course, please contact our consultants via phone (27 4009 4425) or e-mail (cursos@fucape.br).

 

Upon MBA completion, the student may use 70% of the cost for a future full master’s degree at FUCAPE.

 

Funding

 

 BANDES has innovated in its funding options for graduate programs, with much more favorable conditions.

 

Operational conditions:

Limit:

- Maximum limit of up to R$ 40,000.00;

- Sharing: up to 100% (*).

(*) Sharing of cost: credit for the cost of the course will only be funded in cases of courses held outside the state of Espírito Santo, and can never exceed 15% of the value of the course taught in the country, or 25% in courses abroad. In case of courses without financial cost to the student, the funding limit will be 30% of the line’s maximum funding for courses taken in the country and 60% for courses taken abroad;

Terms (*):

- Grace period: up to 27 months;

- Amortization: up to 36 months;

- Total: up to 63 months.

(*) Grace period: it will be counted from the date of contract up to the end of regular course attendance, plus three months (the grace period may not exceed 27 months); Amortization: up to 1.5 times the duration of the course, to be established at the time of the analysis of the proposal;

Interest Rate:

- 12.68% per year

Payment

- Grace period: compound interest;

- Amortization: principal and interest paid on a monthly basis.

 

More information on BANDES website.

 

 

In order to help students fund their graduate studies, FUCAPE Business School has executed an agreement with Caixa Econômica Federal – CEF, for payment in up to 36 installments.

Funding Limit: minimum of R$ 1,000.00 and maximum of R$ 30,000.00

 

For more information on funding, please contact the nearest branch of CEF.

 

 

For more information about the program, please contact our consultants via phone (27 4009 4425) or e-mail (cursos@fucape.br).